Brooke Shields swears by the WEN hair care line, calling shampoo and conditioners “new must-haves.” Other fans include actresses Angie Harmon and Ming Na-Wen.
Unfortunately for hundreds of other women, the products are said to have caused a foam of pain rather than stinging, with claims that WEN’s all-in-one products will cause their hair to fall out in clumps and lead to scalp irritation and skin rashes.
Created by hairstylist Chaz Dean, the WEN product line is peddled on QVC and sold on Amazon and Sephora. The company behind the hair care line, Guthy-Renker, did not immediately return requests for comment on the costume and its claims.
While there are plenty of positive reviews for WEN products on Amazon, other consumers say not everything is spot on when it comes to items like its Sweet Almond Mint Cleansing Conditioner. According to a complaint filed earlier this year on behalf of 200 consumers, the products “contain an ingredient or a combination of ingredients that causes hair loss, damage and other significant injuries.”
The stories of the trial are remarkably similar. Many complainants say they saw the products advertised online or on television as some kind of hair miracle, promising to make it healthier than ever. Instead, complainants claim a litany of issues, ranging from scalp irritation to extreme hair loss.
âIn the shower, when I wiped the water from my hair, I had handfuls of hair sticking out,â Dallas resident Susan Browning told CBS 11, a Dallas station, last month. She said she bought the product because it was advertised to help shape thin hair.
“It looked like they had a trimmer in the head,” Amy Davis, lead counsel for the plaintiffs in the case, told the station.
Davis said she thinks the issue is the consistency of the product, which looks like lotion and may be harder to wash off than other products. It is possible that different formulas could mean that some women simply receive different products, given that a WEN customer service representative wrote on the WEN support site in 2013 that the product sold through their informationcial was ” slightly different “from what was sold on QVC and Chaz. Dean’s website.
The hair care company has denied the lawsuit’s allegations and noted in a statement to CBS MoneyWatch that it has shipped “well over 10 million WEN products” to customers since 2008. “There is no evidence. scientist to back up a claim that our hair care products cause anyone to lose their hair, âthe statement continued. âThere are many reasons people can lose their hair, all unrelated to WEN hair care products. We will vigorously challenge the claims made against our products. “
Both parties to the lawsuit have confirmed that they are negotiating a possible settlement. “The parties are trying to resolve their differences and we have agreed to refrain from any out-of-court statements in the meantime,” lawyer Davis said in an email to CBS MoneyWatch.
In the meantime, customers continue to post negative reviews of the product, with words of warning to people considering the product.
âPlease don’t be fooled by the ads and paid actresses,â wrote a customer on Amazon earlier this month. “This product leaves your hair damaged and it takes months for your hair to regain a healthy condition.”