Drew Barrymore Launches Exclusive New Line Of Hair Tools


The beautiful and nifty line of hair tools, available exclusively at Walmart.com, includes six unique designs that have been carefully selected and developed by Drew and his team. Not only are the hair tools all very practical, but they also look good, incorporating pops of bright color on the tools as well as on each corresponding power cord. As Drew herself puts it, FLOWER Beauty Hair Tools are designed to help you celebrate what makes you unique when and how you want it.

“From the start I knew we wanted to create a collection of high quality hair tools that are not only functional, but bold and beautiful, as I want all of our FLOWER products to be. They are hair tools. that you will use every day and be proud to have placed on your bathroom counter, ”said Drew Barrymore. users many options for styling. “

Each tool is carefully designed to make hair styling easier, offering solutions for all hair types and using innovative engineering techniques to provide consumers with the ultimate quality at an affordable price. Hair tools featured in the new collection include:

Titanium Rotary Styling Iron – You Can Do It All ($ 69.88)
The rounded design of the rotating barrel straightens better than any flat iron. Ionic bristles and tourmaline ceramic plate polish hair to reduce frizz and deliver incredible shine. This gorgeous rotary iron can add explosive curls or beach waves with just a flick of the wrist.

Ionic Volumizing Styler – You are unlimited ($ 39.88)
With two heat settings up to 400 F, this styler is perfect for adding limitless body to your hair while helping you style luscious waves and / or curls.

Ceramic styling iron – You are everything ($ 69.88)
With its beveled edges and rounded shape, this styling iron will help you create smooth, straight hairstyles without snags or creases.

Ceramic straightening brush – You are effortless ($ 59.88)
This straightening brush will give you smooth, smooth hair in less time thanks to its 4 heat settings that provide a constant and even temperature. Instant heat recovery also provides better results with fewer passes and faster styling.

Iconic Travel Dryer – You’re Adventurous ($ 29.88)
This compact and lightweight, powerful hair dryer with dual voltage capabilities makes it the perfect addition to your carry-on, gym bag, or hotel or dorm room.

Ionic Pro Dryer – You are powerful ($ 79.88)
This ultra-light and advanced hair dryer will dry your hair in half the time than usual. The Ionic boost function will dry water from the surface but will not remove moisture from your hair.

“We are delighted to strengthen our partnership with FLOWER Beauty by offering these trendy and quality hair tools to our customers,” said Julia mavrodin, Head of Beauty Category, Walmart eCommerce. “We are truly invested in delivering the best in beauty and the new FLOWER Beauty hair tool line is a fantastic example of how we are expanding our offering of select and exclusive products online and in store.”

FLOWER Hair Tools are available for purchase now exclusively on Walmart.com.

Barrymore Brands was established in 2013 with the launch of FLOWER Beauty. Since then, FLOWER has added FLOWER eyewear to nearly 3,000 Walmart vision centers across United States and ASDA in the UK. FLOWER Beauty is also available on Ulta Beauty online, Walmart.com and Kroger in the United States, as well as internationally in Mexico, Australia, UK, India and Canada. In 2019, FLOWER, in partnership with CAA-GBG, launched FLOWER Home and FLOWER Kids exclusively on Walmart.com. For more information, follow @FlowerbyDrew on Instagram or visit FlowerbyDrew.com.

FLOWER Hair tools Media contacts

Walmart Public Relations
1.800.331.0085 / news.walmart.com/reporter

Alison Brod Marketing + Communication
Emmy brooks / [email protected]


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