False Advertising Claims Removed from Pa Hair Products Class Action.

By PJ D’Annunzio (July 14, 2022, 7:30 PM EDT) — A Pennsylvania federal judge on Thursday allowed most claims in a class action lawsuit against a beauty company for allegedly deceptive marketing of hair care products “natural” products containing synthetic ingredients, but rejected the plaintiff’s false advertising claims.

U.S. District Judge J. Nicholas Ranjan said plaintiff Rachel Binakonsky sufficiently alleged unjust enrichment and breach of express warranty claims as well as violations of the Unfair Trade Practices and Consumer Protection Act of Pennsylvania v. JM Brands, but had not responded to its false advertising claims because it could not point to specific advertisements promising that the Purezero product line contains no synthetics.

“Most of Ms. Binakonsky’s articles…

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