LUXURY HAIR TOOL BRAND T3 MICRO ANNOUNCES BEST BUY RETAIL EXPANSION

New Retail Partnership to Reach Tech-Aware Consumers with Personal Hair Care Innovation

LOS ANGELES, November 1, 2022 /PRNewswire/ — T3 Micro has entered Best Buy’s advanced consumer technology distribution, showcasing four of its best-selling luxury hair tools at 230 Best Buy stores. An expanded assortment of T3 tools will also be available at bestbuy.com.

This new partnership expands T3’s distribution and brings new beauty and expanded hair care innovation to Best Buy shoppers. The T3’s high-performance technologies and thoughtful design align well with Best Buy’s tech-savvy audience.

“Consumers are increasingly interested in cutting-edge health, wellness and beauty products, and we meet them where they are on this journey,” said Karolina Bakalarova, vice-president Executive President of Marketing, T3. “Shoppers turn to Best Buy for innovation in a variety of categories, and it’s exciting to be able to offer these tech-obsessed consumers the latest in smart, personalized hair care in an environment where they come to experience the best of technology.”

T3 products offer tailored solutions that protect hair health without compromising styling results. The brand has more than 100 industry accolades and editorial accolades for styling innovation and design excellence, most recently winning the 2022 Allure Best of Beauty award for the T3 Edge heated straightening and styling brush, its 10e price this year. T3’s extensive portfolio of professional-grade hair tools is known for its high-performance heat and air technologies, including intelligent heat customization powered by T3 HeatID technology, exceptional heat control delivered via T3 SinglePass, plus T3 RapidAire IQ technology that provides fast, gentle drying while protecting hair’s natural moisture.

The company has spent the past decade researching consumers’ hairstyling habits, needs and challenges, collecting feedback and implementing its findings to drive innovation. “Our consumer-centric research and development process ensures that our products perform at the highest level,” said Jade Simmons,

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Senior Director of Brand and Product Marketing, T3. “Our tools address key needs, marrying aesthetic and functional considerations, so consumers can get their best hair.”

This new partnership seamlessly integrates Best Buy’s mission to enrich lives through technology with T3’s advanced innovation and design – to enhance beauty and style experiences for everyone. This is a great opportunity for T3 to reach and engage potential and existing consumers in the personal care, beauty and wellness categories, verticals that have also become a strategic focus for BestBuy.

About T3 Micro

In 2003, both tech start-up and beauty company, T3 set out to reinvent hair styling by creating a new kind of hair tools: cutting-edge, fast, designed with high performance and better results. . Since then, T3 has become one of the leading brands in the premium hair tool category, synonymous with advanced heat styling technologies, exceptional results and hair that is always beautiful and healthy. Winner of numerous industry awards, T3 exists to provide a better, smarter and easier way to style your hair by demystifying the styling routine and giving women control, allowing them to look and feel their best.

For more information about T3, please visit www.t3micro.com.

MEDIA CONTACT:
Nia Crerar
Equipment Communications
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SOURCE T3 Microphone