It’s no secret that we’re a little obsessed with beauty here at TODAY. From wacky trends like bubble nails, Coca-Cola hair washes, and glistening beards (all real!), to everyday tricks like “baking” makeup and “plumping” lips, the options are truly endless. . That’s what makes it so fun!
But sometimes those limitless options can feel overwhelming. How do you know if one anti-frizz serum is better than another? Which eye cream or body moisturizer actually does what it claims? Does this lip color work well on different skin tones? Well, that’s where we come in.
With our friends at People magazine, we’ve launched the first-ever People and TODAY Beauty Awards, showcasing the best hair, makeup, skin and body products to buy right now. Our team of testers (including Kathie Lee and Hoda) did the hard work of trying out hundreds of lotions, potions, masks and mascaras over two weeks to bring you the 44 must-have beauty purchases of 2015.
RELATED: The People and TODAY Beauty Awards Makeup Winners
The best part? All items come straight from the drugstore, so there’s no need to blow a paycheck on an eyeshadow palette (ahem, we found a great one for under $20).
Now that we’ve announced a different category every day this week – like makeup must-haves, skincare superstars and top body care products – it’s time for the mother of all beauty topics: hair. . We’ve got you covered with the best shampoos and conditioners, the strongest heat tools, the best anti-frizz and so much more.
(List from left to right.)
Ideal for beach waves
Tresemme Perfectly Undone Sea Salt Spray, $5.99
Infused with sea kelp extract, this salty spray achieves that perfectly effortless beach look we crave all year round.
Best dry shampoo
Toni & Guy Relaxed Matte Texture Dry Shampoo, $14.99
Now that we know the power of “no poo” and skip a few days between washes, dry shampoo has become our best friend. This oil-absorbing formula works just as well as dry shampoos at twice the price. We are addicted!
Best Color Protector
Nuance Salma Hayek Raw Honey Color Protect Hair Mask, $9.99
Considering Salma Hayek’s hair is undeniably gorgeous, it’s no wonder her mask tops our list. Sleep to this formula and wake up to a red carpet-worthy bounce.
Best shampoo and conditioner
Nexxus Oil Infinite Shampoo, $11.99 and Repairing Conditioner, $16.99
This oil-infused duo is the perfect set to treat dry hair during the moisture-wicking winter months. Get ready for shiny, lustrous locks that you’ll love scouring with your fingers.
Motions Natural Textures Pre-Wash Detangling Butter, $6.99
This formula, packed with moisturizing ingredients like shea butter and coconut and avocado oils, is applied before washing for easier detangling afterwards.
Great for volume
Pantene Pro-V Full & Strong PowerFUL Body Spray, $3.99
Ladies with fine hair, this booster spray belongs to your vanity! The spray gel not only adds volume, but also creates a soft hold to keep your style looking all day long.
Best frizz fighter
Suave Professionals Luxe Style Infusion Lightweight Weatherproof Smoothing Cream, $5.00
Start stocking up for the summer! This anti-frizz formula is humidity’s biggest enemy.
Best Heat Protector
Ken Paves You Are Beautiful Detangling Heat Protectant Spray, $16.98
We love our hot tools as much as the next girl, but it can do some serious damage to our locks. This heat protectant creates a barrier against intense heat and even detangles in the process.
Ideal for curls
John Frieda Frizz Ease Dream Curls Air-Dry Waves Styling Mousse, $9.99
We have found the cure for crispy curls! Apply this mousse to wet hair for soft, natural coils as you air dry.
(List from left to right.)
Best curling iron
The Beachwaver Co. Beach waver S1, $129
There’s a reason this super smart heat tool always wins awards…it’s the best! The rotating curling iron allows for more control and the ability to create styles ranging from beachy waves to tight curls. We like how the new design offers a “home” button to return the barrel to its starting position.
best hair straightener
Remington UV Baked Ceramic Straightener, $27.99
Don’t let the fun hot pink color fool you; this straightener is no joke! Infused with a UV powder and then fired, these ceramics heat up quickly so you can straighten hair in a single pass.
Best hair dryer
Kardashian Beauty hair dryer, $89.99
We love the matte black finish and rose gold accents on this hair tool, but the real draw is how powerful it is. The hair dryer even comes with two attachments for when you want to wear your hair curly or straight.
Click here to see the full list of the best beauty products of 2015 and follow TODAY Style on Facebook for all the beauty news, products and tips you need to know.