Rediscover traditional medicine for Ayurveda 2.0 at TechSparks 2021


Amid the COVID-19 pandemic, Ayurveda’s ancient medicine and wellness system has been in the spotlight, with people increasingly embracing Ayurvedic products in their lifestyles.

At TechSparks 2021, Param Bhargava, Founder, Ayurveda Co(TAC), explained how TAC brings India’s oldest traditional medicine to the millennial way of life.

According to Param, “Ayurveda is simply a science of life.” He added technology and the pandemic have benefited the conversation around Ayurveda, which gave a boost to this industry.

Launched in April 2021, The Ayurveda Company (TAC) is a direct-to-consumer (D2C) brand that offers beauty and personal care products such as shampoos, masks and body butter, as well as a range of products relating to immunity, health and nutrition. .

Speaking at the 12th edition of Your story flagship event for tech startups, Param said technology enabled Ayurveda to penetrate into a $ 10 billion industry, with several local and global companies trying to spread a lot of knowledge around it.

“New age products and companies and advanced technologies are enabling people to use Ayurveda from their cell phones, with things like helping them understand their doshas,” he said.

Param added: “This the industry will have a market size of $ 20 to 25 billion over the next three to five years. As the founders of Ayurveda companies, we have a huge responsibility to make Ayurveda resonate around the world as yoga resonates.

Emphasizing how COVID-19 has played a crucial role in sparking a wider conversation around Ayurveda to boost immunity as a whole, he said, “The coronavirus has really slowed the adoption rate of Ayurveda.

According to Param, Ayurvedic adoption has increased by around 300 percent in the past 18-20 months, and the market size has already exceeded estimates made for 2024.

Why Ayurveda 2.0?

Param claimed that there are no side effects of Ayurveda as it is natural, herbal and chemical free.

“Compared to modern medicine, Ayurveda is sustainable because it’s like adopting a lifestyle that helps you get rid of disease,” he said.

Along with Ayurveda in the field of wellness, he explained how TAC uses this traditional medicine in the beauty segment. He pointed out that Ayurveda can nourish the skin and hair and treat many beauty problems. He believes it because Param and his wife Shreedha Singh’s entrepreneurial journey began with dealing with a personal problem.

Param said TAC aims to address the high-end segment between the aspirations of luxury brands and mass products that lack quality.

“We want to be the ‘Apka Apna Ayurveda’ of India, where we make very effective, very high quality products at very affordable prices, which if people buy once will use them forever,” he said. declared Param.

He added that the gap in the industry is the lack of proper fuzz-free knowledge around Ayurveda. For this, TAC is raising awareness among the public through various initiatives, including the launch of a YouTube channel focused on simplifying the concept and advice of Ayurveda for the daily lifestyle, creating a team of experts to viewing and adding a gamified process to its site or mobile app for users to get their Ayurvedic trip curated.