New Nordic Supplements has sold “Blue Berry™ – The Essence of Eye Health” since 1997. According to their website:
The secret to wild lowbush blueberries began with the most traditionally used berry in Sweden. Years of research and cooperation with world-renowned ophthalmologists have resulted in the first lutein-enriched blueberry eye care tablet. Since its inception in 1997, the factory in Sweden has increased its production of Blue Berry tablets every year, and with loyal consumers in 30 countries from China in the east to the United States in the west, demand continues to grow. to grow. It’s one of New Nordic’s core products, and it’s definitely here to stay.
They say Blue Berry has been the number one eye supplement in Scandinavia for two decades. It is based on blueberries and lutein. They have lots of testimonials, but nothing like scientific proof of effectiveness.
They also sell products to increase hair volume and activate collagen in the skin, as well as a variety of products for detox, weight loss, immune support, beauty and vitality. They sell vegan ashwagandha gummies, apple cider vinegar, “clear brain” memory supplement, “strong legs” supplement, and other questionable products. They offer no scientific proof of effectiveness for any of them.
I have already written about this. No treatment will reverse the changes of macular degeneration. The AREDS2 formula has been shown to slow the rate of progression of moderate to severe AMD (age-related macular degeneration), but there is no evidence that it is effective for milder disease or for prevention.
I learned something about blueberries from their website. Swedish blueberries, more commonly known as bilberries, have blue flesh all over. Swedish blueberries are bluer than American blueberries, whose flesh is lighter in color, greenish, almost white. Does more blue mean better? Maybe, maybe not. The company hopes we’ll assume their berries must be better, but it’s dangerous to assume. It can make an ASS of U and ME. Science could test Swedish blueberries against American blueberries to find out if the blueberry is more effective against macular degeneration.