T3 MICRO, A LUXURY HAIR TOOL BRAND, REIMAGINES BLOW DRYING WITH AIR TECHNOLOGY BETTER FOR YOUR HAIR

This lightweight hair dryer minimizes drying time, eliminates frizz, reduces damage and protects hair’s natural moisture for the cost of $199.

A T3 consumer survey found that 90% were able to cut their drying time by 20 minutes and over 80% said they were able to cut their drying time in half, with hair improving after seven days. Other findings have shown that the redesigned airflow, which is 128% wider than that of other high-end hair dryers, reduces drying time while retaining 60% more of the hair’s natural moisture. .

“T3 has spent two years listening to consumer feedback, ensuring we deliver a superior drying experience that reduces drying time while helping to protect hair from damage,” said Jade Simmons, T3 Sr. Director of Brand and Product Marketing. “The custom design paired with our innovative RapidAire IQ+ technology optimizes airflow, emitting a wide, gentle airflow that cuts drying time in half while respecting delicate strands and helping to preserve 60% more of the natural hydration of the hair.”

The dryer features a powerful ion generator that emits 10 million negative ions per second to smooth the hair cuticle, reduce frizz and add shine. An updated user interface includes digital switches and LED lights that display heat and speed settings, a Lock-In Cool Shot button, and a Volume Boost switch that turns off negative ions to preserve natural texture at the roots and boost volume. The dryer includes two attachments: the narrow styling hub and the tall dryer hub for prep.

In addition, the T3 SoftTouch 3 compatible diffuser, available on $30 to be purchased separately, is designed to add volume and define curls and waves while eliminating frizz and flyaways. T3 is also launching a straightening comb attachment designed specifically for styling thick, coarse and frizzy hair. Sold separately for $30this innovative hair dryer accessory offers a detailed customization element to transform the styling experience of millions of consumers.

About T3 Micro
In 2003, both a technology start-up and a beauty company, T3 set out to reinvent hairdressing by creating a new type of hair tools: cutting-edge, fast, designed with high performance and better results. . Since then, T3 has become one of the leading brands in the premium hair tool category, synonymous with advanced heat styling technologies, exceptional results and hair that is always beautiful and healthy. Winner of numerous industry awards, T3 exists to provide a better, smarter and easier way to style your hair by demystifying the styling routine and giving women control, allowing them to look and feel their best.

For more information visit www.t3micro.com/product/aireluxe-professional-hair-dryer

MEDIA CONTACT:
madison shihadeh
Equipment communications
Cell: 208 720 5563
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SOURCE T3 Microphone