The size of the global hair removal wax market is expected to

New York, Aug. 18, 2022 (GLOBE NEWSWIRE) — announces the release of the report “Global Hair Removal Wax Market Size, Share & Industry Trends Analysis Report By Gender, By Type, By Distribution Channel, By Regional Outlook and Forecast, 2022 – 2028” –
Hair removal wax is a semi-permanent way to get rid of unwanted hair. For two to eight weeks after waxing, hair does not grow in this area. Nevertheless, in some people, hair regrowth begins within a week. Almost any area can be treated with hair removal wax, including eyebrows, arms, face, abdomen, intimate area and feet. The skin is covered with a thin layer of wax. After that, a strip of paper or fabric is pushed over the wax layer. The strip of paper or fabric is then torn off in the direction of hair growth. Both hair and wax are removed in this way.

The three main market trends and drivers for depilatory wax are an improving economy, a rapidly aging population, and an increase in disposable income. The hair removal wax market is expected to grow as the hair removal wax industry gradually matures in developed economies. The depilatory wax market has grown due to the increase in the purchasing power of consumers, especially among women, who can now afford certain luxuries such as visiting a salon for hair removal. in wax. Moreover, the increase in the proportion of working women has facilitated the growth of the market.

One of the most widely used waxing techniques on the market today is hot waxing. A strip of paper is used to help remove hair after applying hot wax to the body. Sometimes people confuse warm wax with hot wax, which is applied to the body before it cools and sets on the skin. Depending on their skin type, many people prefer wax because it removes hair directly from the skin. The most popular technique is waxing as it produces a long lasting result and an incredibly smooth finish. During the forecast period, the hair removal wax market is expected to grow due to various waxing techniques and their long-lasting benefits.

COVID-19 Impact Analysis

Almost every industry has been impacted by the COVID-19 pandemic, either favorably or unfavourably. Sales of basic necessities like food, medicine and health equipment have surged. Supply and demand for lifestyle products have been hampered. Daily necessities as well as cleanliness and health items have seen growth due to the spread of the COVID-19 virus around the world. Since hair removal wax has become part of hygiene products, the market for these items has grown tremendously. However, the lockdown situation hampered the production of wax products as well as the supply chain, resulting in a shortage of goods in the market.

Market Growth Factors

Changing lifestyles would increase product demand

The demand for waxing products is mainly driven by the need to maintain a well-groomed physical appearance. The purchasing power of consumers is increasing due to changing lifestyles, rising standards of living and increasing disposable incomes. This impacts customer spending on hair removal services at salons or spas. Many professional spas and salons purchase hair removal products. In the near future, this is expected to have a continuous impact on the depilatory wax market.

Growing demand for ready-to-use wax strips

Ready-to-use hair removal strips are a hair removal method that already contains wax, eliminating the need to heat and apply wax during hair removal. In the long term, pre-made wax strips are more effective. For the majority of body parts including the bikini area, face, armpits and legs, pre-made wax strips are preferred as they are available in a range of sizes and shapes. These cold wax strips can quickly and easily remove hair from large areas when used at home.

Market restraining factors

Access to alternative products

Due to increasing customer choice, non-invasive and non-surgical hair removal methods are becoming increasingly popular. Alternatives to waxing include shaving, lotions, and laser hair removal techniques, as they are less painful and do not cause skin irritation or abrasion. In order to remove unwanted hair, men and women use shaving techniques such as razors and hair removal creams because they are cheaper and easier to use. This is considered to be a significant factor that can restrain the growth of the depilatory wax market.

Type Outlook

On the basis of type, the hair removal wax market is segmented into hard wax, soft wax, and pre-made wax strips. The soft wax segment dominated the hair removal wax market in 2021 with the maximum revenue share. Soft wax can be used on larger areas such as legs, back and arms. The major factor responsible for increasing the demand for soft wax is that it is comparatively more affordable than hard wax. Moreover, the soft wax can be used even at low temperatures, which further supports the expansion of the market in this segment.

Gender Perspectives

By gender, the hair removal wax market is split into female and male. The male segment covered a substantial share of the hair removal market revenue in 2021. The usage of the product is increased by the adoption of hair removal wax by the male population of the world. Additionally, fashion trends that encourage less body hair for men are gaining recognition, due to which the men’s market is showing more and more signs of good growth.

Distribution Channel Outlook

Based on distribution channels, the hair removal wax market is categorized into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channels and others. In 2021, the specialty store segment provided a substantial share of the revenue in the depilatory wax market. A specialty store is a business that sells a wide variety of brands, designs, or products from a small range of product categories. The sale of depilatory wax in specialty stores is growing due to the availability of a wide range of products.

Regional outlook

Regionally, the hair removal wax market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2021, North America region witnessed the highest revenue share in the depilatory wax market. Due to advances in hair removal techniques, North America is expected to experience strong demand for hair removal wax. This region is home to Hollywood, the center of the entertainment industry, making it a crucial market for this type of product. Hollywood plays an important role in promoting beauty standards both at home and abroad, in addition to acting as a consumer.

The market research report covers the analysis of major market players. Key companies profiled in the report include Church & Dwight Co., Inc., American International Group, Inc., Reckitt Benckiser Group PLC, Coty, Inc., SI&D (Aust) Pty Ltd, The Darent Wax Company Ltd., Starpil Wax Co. ., Rica Group, Marzena Bodycare Australasia and Filo Bianco Srl

Scope of the study

Market Segments Covered in the Report:

By gender

• Female

• Man

By type

• Soft wax

• Hard wax

• Pre-made wax strips

By distribution channel

• Hypermarkets/ Supermarkets

• Specialty stores

• Pharmacies

• Online sales channel

• Others

By geography

• North America

o United States

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o United Kingdom

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia-Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of the LAMEA

Profiled companies

• Church & Dwight Co., Inc.

• International American Group, Inc.

• Reckitt Benckiser Group PLC

• Coty, Inc.

• SI&D (Aust) Pty Ltd

• Darent Wax Ltd.

• Starpil Wax Co.

• Rica Group

• Marzena Bodycare Australasia

• Filo Bianco Srl

Unique offers

• Comprehensive coverage

• The largest number of tables and figures on the market

• Subscription-based model available

• Best price guaranteed

• Support for after-sales research provided with 10% free customization
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